Digital Marketing

This course is designed to provide insights into advertising delivered through digital channels and part of the marketing strategies using Internet based (digital) technologies. Businesses are progressively shifting most of the marketing efforts to digital technologies such as search engines, social media and mobile apps. Also, the students will learn the influence of technological factors on consumer behavior, as well as, the essential digital strategies and familiarize with the corresponding technologies.
Category:
This is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google ADWords, Google Analytics and more!

The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for own business or for your digital marketing clients.

Covering 12 major online marketing topics and we’ll cover:

Market Research Ask 3 simple questions to validate your business idea.
WordPress Build a world-class website in 1 hour without any coding.
Email Marketing Build a mailing list of 1000 people in 30 days from scratch.
Copywriting Write sales pages that make the cash register ring!
SEO (Search Engine Optimization). Get free traffic to your website with SEO.
YouTube Marketing Drive traffic & sales with simple “how to” videos.
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
Linkedin Marketing Go viral on Linkedin and 400x your connections.
App Marketing Discover 43 Ways To Promote Your App.
Google ADWords Avoid common mistakes and set up profitable campaigns first time.
Facebook Ads Make money with Facebook Ads without spending a fortune.
Google Analytics Improve your marketing with Google Analytics data.
By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

Goals:

Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Land a High-Paying Job in Digital Marketing
Work From Home as a Freelance Marketer
Bibliography:

Dodson, I. (2016). The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley.

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