Media Management and Marketing
Inside the course, you’ll learn:
Everything you need to know about the major social media platforms (even if you have never used them before)
Why you should approach every platform differently (EVERYONE seems to get this wrong)
How to create awesome content for your clients (without wasting time and money)
The best tools to use as a social media manager (and step-by-step instructions on how to use them)
How to drive sales through social media (and create beautiful reports for your clients)
The fastest and most efficient ways to grow social media accounts and win thousands of followers
How to find your first client without harassing hundreds of people
When to start outsourcing your work and how to find your first assistant (so you can spend more time doing the things you love)
Little-known industry secrets for growing your business to 6 or 7 figures in annual revenue
Goals:
Gain in-depth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
Set up your own freelance business. Set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
Recognize which social media platforms are best for each client and their social media goals.
Efficiently create and curate great content that gets results.
Create blog posts, images and videos.
Create monthly reports showing clients in detail how you are achieving their social media goals.
Bibliography:
Van Looy, A. (2016). Social Media Management. Springer International Publishing.