Strategic Planning


This course focuses on strategic planning and the vision process for future directions of an organization. This course will also cover the practical approach to project management, focusing on organizing, planning, coordinating and evaluating the efforts of each desired or required project within the organization. Students will develop, participate, design and implement plans for organizations in order to complete achievable objectives in strategic organizational units. Hours: 2 hours per week, For 4 weeks Levels: *Basic *Intermedium *Advanced
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You’ll learn the pillars of strategy execution–analysis, formulation, and implementation–and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.


How to connect strategic analysis to strategy execution using hypothesis testing to unearth key assumptions and assess their validity
Four different approaches to strategy formulation and how governance ties into effective strategy formulation
Use the 4A Model for effective strategy execution to ensure appropriate human and organizational resources are in place
Tips from industry experts for successful strategy development and execution
Course Content:

WEEK 1: Strategy Analysis

This week, you’ll connect strategic analysis to strategy execution. You’ll walk through a series of questions to frame your analysis and ground your approach using the strategist’s toolkit–and you’ll learn a new tool, Hypothesis Testing, to unearth key assumptions related to choosing a strategy and assessing the validity of those assumptions. You’ll also review data sources and how to “make the data speak” to guide your strategy decisions.

WEEK 2: Strategy Formulation

This week you’ll learn about how strategy gets set and implemented in organizations. You’ll discuss factors key to effective strategy formulation–and common challenges and pitfalls of strategy execution. You’ll explore four different approaches to strategy formulation and how governance ties into effective strategy formulation.


Simerson, B. K. (2011). Strategic Planning: A Practical Guide to Strategy Formulation and Execution . Praeger.

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